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Targeting Different Portions Of Your Audience One of the great things about using Shopify stores is that you can set up each one for any market that you’re interested in.įor example, if you’re selling products in the UK, you can have your store feature regionally-exclusive products and all prices will be in UK pounds. Having a separate Shopify store for each country is a great way to make sure your website and your offering are localized for each target audience. This is not the case, and you need to consider how shopping habits, consumer needs, and lifestyle issues differ among people in other countries. The biggest mistake ecommerce stores make when they start selling internationally is to assume that people from other countries will buy the same things as people in their own country.
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